PROFILE

I am a MBA graduate, with a MSc in Marketing, fluent in both Mandarin Chinese and English. Over the last 10 years I have been helping European businesses to develop their activities in China by providing access to the market and assisting in the formation of joint ventures.

With my knowledge of Asian culture and numerous contacts in China I have been able to use my strong analytical skills and solid commercial background to identify and qualify partners for European companies wishing to do business in this emerging market.

My experience in overcoming the numerous difficulties associated with setting up such ventures gets firms wishing to pursue a similar course on the “fast track”. They avoid the pitfalls, reaching a much speedier and cost effective conclusion