PROFILE:

Having spent 15 years in marketing and PR with such companies as Tunstall Telecom and Geo Moores, I became an independent consultant in 1980. Since then I have specialised in marketing communications in the B2B sector for a wide variety of commercial organisations and trade/professional bodies. My mission is quite simple: to lift awareness, create understanding and stimulate empathy between client and marketplace. A member of the Chartered Institute of Marketing and the Institute of Public Relations, I am a regular contributor to various trade and professional journals. My background is sociology.

Experience:
Since 1980 I have focused on originating, developing and implementing practical, effective marketing communication campaigns. Successes include:

Helping a German-based crane manufacturer achieve market leadership in the UK

Positioning a colour technology company as a global specialist and innovator

Maximising sales enquiries for a UK-based paper disposables company

Establishing a small trade association as the lead organisation in its chosen sector

Quote:
"The idiom: actions speak louder than words"
Reference:
“Over the last 15 years Chris Kendall has made a significant contribution to the growth of my business. His commitment, enthusiasm and professionalism have been a major factor in establishing the group as a serious player in what is a very competitive marketplace.”
Trevor Storer, Managing Director, Disposables UK Group.